Getting Leads Organically: 4 On-Site SEO Metrics You Can Improve with Little to No Work on Your Part

Getting a steady stream of fresh leads to your company website is crucial to the success of your business. And while there are many ways to get new visitors to your website, the king of them all is organic traffic from search engines. Because of this, search engine optimization (SEO) is a huge focus for internet marketing.

A lot of business owners don’t have the time or skills needed to run their own digital marketing campaigns or to optimize their websites for search engines. Fortunately, there are several options for optimizing your website that require little time or specialized skill.

Below are for tactics you can use to improve your own SEO with little or no effort on your part.

1. Decrease Downtime with a Dedicated Server

One of the most important metrics that search engines look at when analyzing website is reliability. No website hosting service can offer 100% uptime on a consistent basis, especially with hosting on the shared server. By upgrading to a dedicated server, you’re able to avoid many security issues and performance issues that plague smaller websites on the shared service.

If your company website has a lot of traffic, a dedicated server can make a huge difference in reducing the amount of downtime your visitors experience, and this translates into a lower bounds trade, higher conversions and more leads.

2. Boost Page Load Speed by Installing W3 Cache Plugin

Another important metric that search engine to use to determine your site ranking in search results is the speed at which your webpages load into your visitors’ browsers. Slow page loading speed is a known ranking factor that hurts many websites and forces them to lose traffic and search rankings.

This is where the W3 Cache plugin for WordPress comes to the rescue. If your company website is one of the 20 million sites built on WordPress, then you can install this free plugin yourself in less than 30 seconds. This handy little plug-in will serve up your web content faster to reduce your bounce rate and keep visitors on your page longer.

3. Increase Traffic by Updating SSL Certificates

For a few years now, Google has been warning webmasters that SSL certificates would be a major ranking factor in the near future. In October of last year, google started decreasing traffic levels to a lot of websites that didn’t have proper SSL security certificates installed. If your site has been losing traffic for the last several months, an outdated security certificate might be one of the reasons.

You can check with your web hosting service to make sure that your SSL certificates are updated and working properly so that your traffic levels can improve. This is a quick fix that can make a huge difference in your traffic and earnings, and you don’t have to install the certificate yourself. Your web hosting company will handle all of that for you.

4. Improve UX With Intuitive Design

Another ranking factor that Google and other search engines place a lot of emphasis on his website design. The layout, colors and linking structure of your website can have a huge impact on the user experience of your website visitors. A poorly-designed website will drive away new visitors at an alarming rate, and this will have a serious effect on your conversions and sales.

Fortunately, designing a professional website is easier today than ever before, thanks to design tools such as the drag-and-drop Unbounce Builder. You can quickly and easily design landing pages for your visitors and test various elements on the page to optimize your conversion rate. This doesn’t require a lot of skill or technical knowledge on your part, and you’ll find that with a short learning curve you’ll be able to design pages on your site in a very short amount of time.

Optimizing your website for search engines as one of the best things you can do to drive more traffic, acquire new leads and convert more sales. By using these four methods, you can easily and quickly make a huge difference in your Internet marketing efforts and increase the rate at which you capture leads for your business.